INDUSTRY AND BUSINESS

Sportswear and Promotional Products Industry:

The sportswear industry is a niche industry that entails the value added of wearables, primarily focused on artistry and design, including polo shirts, long-sleeve shirts, sweatshirts, hats, shorts, jackets, caps, and tees. The manufactured garment is embellished to create a unique finished product with specific design, logo, or name for a sports team, motor sports racing team, company, institution, or organization.

The promotional products industry is a niche industry that is comprised of thousands of companies that distribute products bearing designs, logos, names, or catchy phrases. It is estimated that 30% or just over $5.0 billion of all promotional products sold are imprinted sportswear (wearables) products making imprinted sportswear, by far, the number one selling product of all promotional products sold. Examples of other products distributed by the companies in the industry include posters, coffee mugs, golf balls, umbrellas and other corporate products.